Lōcī in the press
Reviews, Articles & Press Inquiries
Lōcī watches are designed to evoke the Spirit of Place — and we're the only watch brand donating 10% of all revenue to non-profits to protect the endangered places that inspire our designs. Together with our customers and non-profit partners, we’re stepping up for places that matter.
Our mission is more than a marketing tactic. It’s grounded in the founder’s experience working for a global disaster relief non-profit (Team Rubicon), supporting over 400 humanitarian operations in response to hurricanes, floods, wildfires, earthquakes, and refugee situations. Seeing firsthand how vulnerable so many places are was a call to action. So we’re building a brand that lets anyone turn their love for watches into positive impact in the world.
This unique focus on mission means our watches, customers, and founder have uniquely interesting stories to tell. We hope you enjoy learning about them in the articles and videos featured below.
If you're a journalist, watch reviewer, or other media outlet who'd like to talk with us, we'd love to hear from you. Please use our Contact Form to drop us a line.
Explore the PCH Collection
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.
The case features Lōcī’s signature contemporary design language. The dial's color and yellow stripes are inspired by the best driving road on earth, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.
10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches.
Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.
The case features Lōcī’s signature contemporary design language. The dial's color and yellow stripes are inspired by the best driving road on earth, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Ronda 715 quartz movement, precision-manufactured for high accuracy and durability.
10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches.
Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.
The case features Lōcī’s signature contemporary design language. The dual-layer, blue wave pattern dial evokes the 12,000-foot depths of Monterey Bay, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.
10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches.
Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.
The case features Lōcī’s signature contemporary design language. The dual-layer, blue wave pattern dial evokes the 12,000-foot depths of Monterey Bay, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Ronda 715 quartz movement, precision-manufactured for high accuracy and durability.
10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches.
Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.
The case features Lōcī’s signature contemporary design language. The dual-layer, very finely textured dial is inspired by the color range of sand on Surfrider Beach — from almost white to a dark tan hue representing the wet sand where the beach meets the water. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.
10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches.
Are you ready to hit the road?