Lōcī watches are designed to evoke the Spirit of Place — and we're the only watch brand donating 10% of all revenue to non-profits to protect the endangered places that inspire our designs. Together with our customers and non-profit partners, we’re stepping up for places that matter.

Our mission is more than a marketing tactic. It’s grounded in the founder’s experience working for a global disaster relief non-profit (Team Rubicon), supporting over 400 humanitarian operations in response to hurricanes, floods, wildfires, earthquakes, and refugee situations. Seeing firsthand how vulnerable so many places are was a call to action. So we’re building a brand that lets anyone turn their love for watches into positive impact in the world.

This unique focus on mission means our watches, customers, and founder have uniquely interesting stories to tell. We hope you enjoy learning about them in the articles and videos featured below.

If you're a journalist, watch reviewer, or other media outlet who'd like to talk with us, we'd love to hear from you. Please use our Contact Form to drop us a line.