THE PACIFIC COAST HIGHWAY
Born in California. Built for the world's most iconic coastline.
THE PACIFIC COAST HIGHWAY
Born in California. Built for the world's most iconic coastline.
THE PACIFIC COAST HIGHWAY
Born in California. Built for the world's most iconic coastline.
The PCH Collection
Wear the Spirit of the Coast on your Wrist.
The California coast. The ragged edge of the continent traced by the world’s most iconic road — the Pacific Coast Highway. To locals it's just “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch. To capture the spirit of the PCH we created a striking, contemporary design and three distinctive dials representing the coastline's beaches, the ocean, and the legendary highway itself.
Your Lōcī PCH watch is built for anything a drive down this magical coast, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
With a reliable Swiss movement (automatic or quartz), sapphire crystal, 100-meter water resistance, and 3-year warranty — It's made to go with you into the surf, out around town, and anywhere else your life takes you. Every Lōcī is designed, assembled, and individually tested in the USA.
“And the watches themselves? Genuinely great. The PCH Collection is packed with sharp, dynamic dials and the kind of build quality that makes them perfect for everyday wear.”
“A handsome, practical, and brilliantly executed watch that clearly reflects the brand’s mission...It’s a powerful start for this new venture.”
“The most impressive aspect of the PCH watches is how they wear…The resoundingly impressive case and strap...give the impression of a watch twice its asking price.”
As seen in TopGear Magazine — Watches Special Issue.
CUSTOMER TESTIMONIALS
Straight from the source.
