THE PACIFIC COAST HIGHWAY COLLECTION

Sand, sea, and a strip of asphalt clinging to the edge of the continent. California's coastline is a mythical place traced by the world’s most iconic road — the Pacific Coast Highway. Locals call it simply, “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watches.

We've created a contemporary sports watch with three dial designs representing the coastline's beaches, the Pacific Ocean, and the highway itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA.

    2023 12 0816 39 57 B R8 S4 mod
    2023 12 1515 54 59 B R8 S4 V2mod
    Pacific Coast Highway - Big Sur (Swiss Automatic)
    $945.00
    2023 12 0816 39 57 B R8 S4 mod a368d36c 4bef 4b3a bfa2 f59c25999eb4
    2023 12 1515 54 59 B R8 S4 V2mod e4006f07 47f2 4d68 8a6d dcc1ded13f83
    Pacific Coast Highway - Big Sur (Swiss Quartz)
    $625.00
    2023 12 0816 27 01 B R8 S4 mod
    2023 12 1515 54 59 B R8 S4 V2mod 3f396cbc 8667 466e 8f90 1beb5bad6864
    Pacific Coast Highway - Monterey Bay (Swiss Automatic)
    $945.00
    2023 12 0816 27 01 B R8 S4 mod f6023de9 d65e 4703 937d c45fa2568b46
    2023 12 1515 54 59 B R8 S4 V2mod 8cb8ece2 52e3 4a50 8314 a013956976c6
    Pacific Coast Highway - Monterey Bay (Swiss Quartz)
    $625.00
    2023 12 0812 40 40 B R8 S4 mod
    2023 12 1515 54 59 B R8 S4 V2mod ede95a96 c1cf 4826 b3ad 1b2bfeee5eb2
    Pacific Coast Highway - Surfrider Beach (Swiss Automatic)
    $945.00
    2023 12 0812 40 40 B R8 S4 mod b6475bd4 9984 43e0 bd38 946d46165846
    2023 12 1515 54 59 B R8 S4 V2mod f66577fd 17a1 4802 9bd9 7fba5058ac42
    Pacific Coast Highway - Surfrider Beach (Swiss Quartz)
    $625.00

    Testimonials

    Straight from the source.

    ★★★★★

    “A home run for a new watch company...I absolutely love the way it feels on the wrist.”

    Carlo T.

    Los Angeles, CA

    ★★★★★

    “I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.”

    Michael D.

    Austin, TX