THE PACIFIC COAST HIGHWAY

Born in California. Built for the world's most iconic coastline.

Get ready to hit the road.

The Pacific Coast Highway Collection

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H6D2022 26509WSR
Pacific Coast Highway - Surfrider Beach
from $595.00
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H6D2022 26508WSR
Pacific Coast Highway - Monterey Bay
from $595.00
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H6D2022 26517WSR
Pacific Coast Highway - Big Sur
from $595.00

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Check the Time — And Change Your Scenery.

A sports watch inspired by the California coast. The ragged edge of the continent traced by the world’s most iconic road — the Pacific Coast Highway. To locals it's just “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch.

To capture the spirit of the PCH we created a striking, contemporary design and three distinctive dials representing the coastline's beaches, the ocean, and the legendary highway itself. 

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Made for sand, salt water and the long way home.

Your Lōcī PCH watch is built for anything a drive down this mythical coast, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

SOME PLACES INSPIRE MORE THAN A POSTCARD.

Designed in Los Angeles with every component precision-machined to our custom design specs. Then each watch is hand assembled, inspected, and individually pressure-tested in the USA. Backed by a 3-year warranty.

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KEEP THE TIME. PROTECT THE COAST.

It's not enough just to take inspiration from special places. That’s why Lōcī is the only watch company contributing 10% of every sale to non-profits that protect them.

When you wear a Lōcī, it’s proof you stepped up to protect the places we love. Because without purpose, a watch is just steel and glass.

For our Pacific Coast Highway model, the 10% goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Established in 1984, Surfrider Foundation has top ratings from Charity Navigator and GuideStar (non-profit watchdog organizations).

Charity Navigator 4-Star rating

GuideStar Gold rating

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“And the watches themselves? Genuinely great. The PCH Collection is packed with sharp, dynamic dials and the kind of build quality that makes them perfect for everyday wear.”
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“A handsome, practical, and brilliantly executed watch that clearly reflects the brand’s mission...It’s a powerful start for this new venture.”
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“The most impressive aspect of the PCH watches is how they wear…The resoundingly impressive case and strap...give the impression of a watch twice its asking price.”
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As seen in TopGear Magazine — Watches Special Issue.
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Customer Testimonials

Straight from the source.

★★★★★

"This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."

Keith H.

Rantoul, IL

★★★★★

"The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."

Sean H.

Denver, CO

★★★★★

"I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."

Michael D.

Austin, TX

★★★★★

"A home run for a new watch company...I absolutely love the way it feels on the wrist."

Carlo T.

Los Angeles, CA

★★★★★

"Build quality is amazing...High quality stainless steel, and rubber strap is very durable and comfortable. The Sellita SW200 came running +1 second a day. Overall very impressed."

Lee B.

Pomona, CA

★★★★★

"I saw the PCH at the DC watch show...The PCH really shines in person. The weight is just right and the strap is super soft. Highly recommend."

Steve S.

Stafford, VA

★★★★★

"Been wearing the Surfrider Beach for the last 3 months...and it's an absolute pleasure to look at. It stands out in different light situations. At night, the lume is superb! The movement accuracy is outstanding, it rivals those that are Superlative Chronometer or METAS certified in my collection!"

Juan A.

Salinas, CA

★★★★★

"I am so happy I stumbled across Lōcī...The watches all looked great. I went for the PCH Surfrider Beach and it really is a quality, standout piece. The watch was internationally shipped out to me quickly and the attention I received from the brand owner was excellent."

Darren A.

Tblisi, Georgia

★★★★★

"Couldn't resist, glad I didn't...The watch is comfortable, the dial is wonderfully detailed, and the whole thing is built to a pretty serious standard, well beyond what you'd expect at this price."

David G.

Topanga, CA

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