Pacific Coast Highway - Big Sur

Name: Pacific Coast Highway - Big Sur
Brand: Lōcī, Inc.
Price: 895.0 USD
Availability: InStock

NEW

Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

So...Are you ready to hit the road?

Choose Your Movement Type:

Swiss Automatic $895

Swiss Quartz $595

In stock, ready to ship

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The PCH's case design features a bold mix of straight and curved lines, combining both mirror-polished and carefully brushed surfaces. The dial's asphalt color and yellow lines are inspired by the best driving road on earth. "Pacific Coast Highway" is printed in the same font you'll find on California's road signs.

You choose your watch's power source. Either the automatic winding Sellita SW200, or the quartz-powered Ronda 715. Both are precision-made in Switzerland and renowned for reliability, accuracy and durability.

And your watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection of the world’s oceans, waves, and beaches — the same places that inspired its design.

Warranty: 3 Years
Returns: 30-Day hassle-free returns
Dimensions: Diameter 39.5mm x Total Height 10.8mm x Lug-to-Lug 48mm
Water Resistance: 100 meters (screw-down crown)
Case: 316L stainless steel
Movement (Automatic): Swiss-made Sellita SW 200-1 (26 Jewels)
Movement (Quartz): Swiss-made Ronda 715 (5 Jewels)
Crystal: Sapphire with anti-reflective coating
Strap: FKM rubber / Custom-designed / 20mm lug width (tapers to 18mm at buckle) / Quick-release spring bars / Length: 115mm x 80mm
Lume: Swiss X1 Grade Super-LumiNova
Caseback Artwork by Christian Schulz
Packaging: Minimalistic, 100% recyclable
Build: Fully assembled, inspected and individually pressure-tested in the USA

A movement is the engine inside every watch that keeps the time and moves the hands around the dial. We offer the PCH watch with your choice of quartz or automatic movements.

Quartz movements are prized for their simplicity, durability and affordability. They're incredibly accurate and run on electrical power from a small battery that needs replacement every few years. The high quality quartz movements Lōcī uses keep time to within just 10-20 seconds per month.

Automatics are completely “analog” — an engineering marvel with hundreds of tiny precision gears & levers powered by a spring that’s wound up by the natural movements of your wrist while you wear the watch. Manufacturing and assembly is highly skilled, time-intensive work, making automatics more costly than quartz movements.

There's no wrong choice. All the movements Lōcī uses are Swiss-made, durable and reliable. Whichever one you choose, you’re getting the same Lōcī watch that carries the Spirit of Place and is built to last for decades to come.

If you want to learn more, check out our article that explains the two movement types in more detail.

Putting the Spirit of Big Sur

ON YOUR WRIST

Why it's worth protecting:

BIG SUR

El país grande del Sur, “the big country in the South.” Or just el Sur Grande, “the Big South.” That's what Spanish settlers in the 1700s called the impenetrable coastal wilderness below their capital in Monterey.

Big Sur. A hundred miles of sheer cliffs, crashing waves, rocky coves, narrow canyons, and towering redwood forests from Carmel to San Simeon. The Santa Lucia Mountains seem to rise straight up out of the deep blue Pacific. There's no mistaking you’re standing at the jagged edge of the continent here.

PCH road in foreground with coast iStock 1356193764 OEM LR adjusted crop compressed

For the eventual American settlers, like the Spaniards in their Missions and the Native Americans before them, Big Sur was accessible only on foot or horseback. It wasn’t until 1937 that a road 18 years in the making was finally carved through this rugged landscape. That road was California Highway 1 — the legendary Pacific Coast Highway.

Today Big Sur remains largely wild and undeveloped save for a few scattered outposts clinging closely to the PCH. With just a small number of permanent residents a handful of visitor accommodations, it’s by intention a place most people travel through rather than stay. Driving the PCH through Big Sur is the perfect way to experience one of the most dramatic meetings of land and sea anywhere on Earth.

Despite its ruggedness and isolation, Big Sur isn’t immune to the forces that threaten California’s coastal environments. Higher ocean and air temperatures produce more frequent and severe rainstorms punctuated by more intense periods of drought. Coastal erosion, massive landslides, and formerly rare coastal wildfires are all accelerated by this more extreme climate cycle. Even places as imposing as this have vulnerabilities and need our protection.

The landscape itself — its inaccessibility and sheer beauty — has always conferred a certain mystique to Big Sur. Even today there’s no settled definition of where exactly the region begins and ends. Writer and journalist Lillian Ross, a longtime resident, famously suggested "Big Sur is not a place at all, but a state of mind.”

What will the Spirit of Place say to you here? Taking action to protect this special place helps ensure generations to come will have the opportunity to experience the Big Sur state of mind.

Big Sur woman w backpack w mountains clouds AdobeStock 556783453 compressed

PCH road from above iStock 1138690005 OEM LR adjusted crop 2 compressed

Designer's Note:

The dial’s greyish-black base color is sampled from a photo Lōcī's Founder took of a favorite section of the PCH along Tomales Bay. And the model name, “Pacific Coast Highway”, appears on the dial in the same font that's used on California’s road signs.

PROTECT THE PLACES YOU LOVE.

Lōcī is the only watch company donating 10% of all sales to top-rated nonprofits who protect and preserve endangered places and fragile environments. Because without purpose, a watch is just steel and glass.

We're building a new kind of Watch Movement. Join us.

CURRENT NON-PROFIT PARTNER: PACIFIC COAST HIGHWAY COLLECTION

Surfrider Foundation

10% of every Lōcī Pacific Coast Highway watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Established in 1984, Surfrider Foundation has top ratings from Charity Navigator and GuideStar (non-profit watchdog organizations).

Charity Navigator 4-Star rating

GuideStar Gold rating

Surfrider image 03 No Europe ba316fb7 24a5 469d ae26 a77b888c3b04

CUSTOMER TESTIMONIALS

Straight from the source.

★★★★★
"This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."
Keith H.
Rantoul, IL

★★★★★
"The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."
Sean H.
Denver, CO

★★★★★
"I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."
Michael D.
Austin, TX

★★★★★
"A home run for a new watch company...I absolutely love the way it feels on the wrist."
Carlo T.
Los Angeles, CA

EXPLORE THE PCH COLLECTION

Choose Your Movement Type:

Swiss Automatic $895

Swiss Quartz $595

So...Are you ready to hit the beach?

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Choose Your Movement Type:

Swiss Automatic $895

Swiss Quartz $595

So...Are you ready to dive in?

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