oahu snorkeling feature crop 3b232b81 b567 40de 9d0c e0a246a5f076

The places we love reflect who we are and what we value. They become a part of us.

WITHOUT PURPOSE, A WATCH IS JUST STEEL AND GLASS.

Status symbol brands are relics of the past. Brands built for the future have a mission. They energize people to make an impact in the world. This is the new way. This is our way.

Lōcī is a purpose-driven business. We're the only watch company in the world contributing 10% of every sale to top-rated non-profits that protect and preserve endangered places and fragile environments.

Asset 1 100 9d4788d7 8b83 4884 b6dd e76c7617d342

Purpose + Mission = Impact

A NEW KIND OF WATCH MOVEMENT

COMMITMENT TO IMPACT

10% OF EVERY SALE PROTECTS THE PLACES YOU LOVE.

shutterstock 1521472085 800x445

Our Nonprofit Partners

THE BEST OF THE BEST

Lōcī’s Founder is a former non-profit executive with Team Rubicon, a global disaster relief and humanitarian aid organization started and led by military veterans. He has deep, hands-on experience of how non-profit organizations translate financial donations into real world impact.

With the benefit of this experience and armed with research from independent charity ratings organizations like Charity Navigator, Charity Watch, and GuideStar, Lōcī carefully selects our non-profit partners based upon the criteria below.

1. Mission alignment: Lōcī supports non-profits who share our mission to protect at-risk places and fragile environments.

2. Place alignment: Each Lōcī model line is named for a specific place or environment, and 10% of its sales go to a non-profit working to protect that same place or environment. When you buy the watch, you protect the place.

3. Transparency and effectiveness: The purpose of a non-profit is simple — turn the money people donate into impact for the mission. We choose partners with track records of doing this efficiently, effectively, and transparently.

4. Impact Potential: We back partners who have the vision to forge a better future, the audacity to take on the biggest challenges, and the capabilities to succeed in making an impact.

bird vols zoe cole copy

Don't just buy a watch.

INVEST IN IMPACT.