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The places we love reflect who we are and what we value. They become a part of us.

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But too many special places and environments are at risk. Who will protect them?

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Lōcī is the only watch company in the world donating 10% of every sale to non-profits who protect endangered places.

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Status symbol brands are relics of the past. Impact brands are built for the future. Built for a mission. 

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When you wear a Lōcī you join a new kind of Watch Movement. Together we're stepping up for places that matter.

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This is the new way. This is our way. Join Us. Protect the places you love.

WITHOUT PURPOSE, A WATCH IS JUST STEEL AND GLASS.

When you wear a Lōcī, you wear the spirit of a special place on your wrist. But it's not enough to just take inspiration from a place. It's up to us to protect them, too. Working for a disaster relief organization gave me a ground-level view of the human cost of natural disasters, and a clear understanding of how vulnerable places everywhere really are. That's why Lōcī is a brand built for purpose — the only watch company in the world contributing 10% of every sale to top-rated non-profits that protect and preserve endangered places and fragile environments.

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PURPOSE, MISSION & IMPACT

A NEW KIND OF WATCH MOVEMENT

Our Purpose is why we exist. Lōcī protects the places you love, today and for the generations to come.

Our Mission is how we serve our purpose. Lōcī builds watches that evoke the Spirit of Place, and we donate 10% of all revenue to protect the places that inspire our designs.

Join the Movement. Status symbol brands are relics of the past. Impact brands are built for the future.

The world doesn’t need more trophies. It needs more impact. We're building a new kind of Watch Movement. Join us.

COMMITMENT TO IMPACT:

10% OF EVERY SALE PROTECTS THE PLACES YOU LOVE.

Lōcī is the only watch company that donates 10% of all sales to top-rated non-profits that protect and preserve endangered places and fragile environments. We specifically support non-profits that protect the same places that inspire our watch designs.

When you purchase a Lōcī you join a new kind of Watch Movement. A movement of individuals united by a shared purpose — to protect special places for the people whose lives intersect with them today and for generations to come.

It's time to rethink what your watch is for.

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OUR NON-PROFIT PARTNERS:

THE BEST OF THE BEST

Lōcī’s Founder is a former non-profit executive with Team Rubicon, a global disaster relief and humanitarian aid organization started and led by military veterans. He has deep, hands-on experience of how non-profit organizations translate financial donations into real world impact.

With the benefit of this experience and armed with research from independent charity ratings organizations like Charity Navigator, Charity Watch, and GuideStar, Lōcī carefully selects our non-profit partners based upon the criteria below.

OUR NON-PROFIT PARTNERS:

HOW WE CHOOSE

1. Mission alignment: Lōcī supports non-profits who share our mission to protect at-risk places and fragile environments.

2. Place alignment: Each Lōcī model line is named for a specific place or environment, and 10% of its sales go to a non-profit working to protect that same place or environment. When you buy the watch, you protect the place.

3. Transparency and effectiveness: The purpose of a non-profit is simple — turn the money people donate into impact for the mission. We choose partners with track records of doing this efficiently, effectively, and transparently.

4. Impact Potential: We back partners who have the vision to forge a better future, the audacity to take on the biggest challenges, and the capabilities to succeed in making an impact.

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DON'T JUST BUY A WATCH

INVEST IN IMPACT.

The non-profits you support through your Lōcī purchase are among the very best in their respective fields. They set and achieve high standards for their work and are careful stewards of the funds they receive. They use their experience and expertise to deploy donations in ways that deliver maximum impact for the missions and communities they serve.

Lōcī’s Founder reviews their public financial statements, annual reports, major news coverage, and independent ratings every year before renewing our commitment to each of them. We do this so you can rest assured your investment, and the collective investment of all Lōcī customers, makes the maximum possible impact for our shared purpose to protect the places we love.

Learn more about when we make our donations and how we provide transparency.

EXPLORE THE PCH COLLECTION

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HIT THE BEACH
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ROAD TRIP
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DIVE IN