Pacific Coast Highway - Big Sur (Swiss Automatic)

5.0
Rated 5.0 out of 5 stars
4 Reviews

 

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.

The case features Lōcī’s signature contemporary design language. The dial's color and yellow stripes are inspired by the best driving road on earth, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Are you ready to hit the road?

  • Movement: Sellita SW200-1 Swiss-made, 26 jewels, automatic winding
  • Dimensions: Diameter 39.5mm x Total Height 10.8mm x Lug-to-Lug 48mm
  • Water Resistance: 100 meters (screw-down crown)
  • Case: 316L stainless steel
  • Crystal: Sapphire with anti-reflective coating
  • Strap: Custom-designed, fitted FKM rubber strap; 20mm lug width (tapers to 18mm at buckle)
  • Lume: Swiss X1 Grade Super-LumiNova
  • Caseback Artwork by Christian Schulz
  • Packaging: Minimalistic, 100% recyclable
  • Build: Fully assembled, inspected and individually pressure-tested in the USA

Regular price $995.00
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Why it's worth protecting:

BIG SUR

Big Sur coast from north iStock 1498335255 OEM compressed
PCH road in foreground with coast iStock 1356193764 OEM LR adjusted crop compressed
Big Sur woman w backpack w mountains clouds AdobeStock 556783453 compressed
PCH road from above iStock 1138690005 OEM LR adjusted crop 2 compressed

Designer's Note:

PROTECT THE PLACES YOU LOVE.

Lōcī is the only watch company donating 10% of all sales to top-rated nonprofits who protect and preserve endangered places and fragile environments. Because without purpose, a watch is just steel and glass.

We're building a new kind of Watch Movement. Join us.

CURRENT NON-PROFIT PARTNER: PACIFIC COAST HIGHWAY COLLECTION

Surfrider Foundation

Surfrider image 03 No Europe ba316fb7 24a5 469d ae26 a77b888c3b04

Testimonials

Straight from the Source.

★★★★★

A home run for a new watch company...I absolutely love the way it feels on the wrist.

Carlo T.

Los Angeles, CA

★★★★★

I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.

Michael D.

Austin, TX

5.0
Rated 5.0 out of 5 stars
Based on 4 reviews
Total 5 star reviews: 4 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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4 reviews
  • R
    Rome
    Verified Buyer
    Pacific Coast Highway - Monterey Bay (Swiss Automatic)
    Reviewing
    Pacific Coast Highway - Monterey Bay (Swiss Automatic)
    I recommend this product
    Rated 5 out of 5 stars
    14 minutes ago
    Absolutely beautiful!

    Love my Monterey Bay! I met Trip in person at a local watch fair and when I saw it in the metal, it was needed to be in the watch collection. The depth of the dial with the multi layer design + applied indices makes the watch an absolute riot. Can’t wait to see what else Loci does in the following years!

  • D
    Darren
    Verified Buyer
    Pacific Coast Highway - Surfrider Beach (Swiss Automatic)
    Reviewing
    Pacific Coast Highway - Surfrider Beach (Swiss Automatic)
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Great Watch, Great Service!

    I am so happy I stumbled across Loci watches. The watches all looked great. I went for the Pacific Coast Highway - Surfrider Beach and it really is a quality, standout piece. The watch was internationally shipped out to me quickly and the attention I received from the brand owner was excellent.

  • MD
    Mike D.
    Verified Reviewer
    Pacific Coast Highway - Monterey Bay (Swiss Quartz)
    Reviewing
    Pacific Coast Highway - Monterey Bay (Swiss Quartz)
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Distinctive Designs and Value Alignment

    In my opinion, Loci has some of the most unique watch faces around. In a world of generic, lookalike watches, Loci stands out! As a swimmer, I was drawn to Monterey Bay (which I purchased), but all three designs are individually distinctive. Having had the opportunity to see all three models in person before purchasing, the online pictures of the Surfrider Beach dial don't do it justice, as it's super-attractive, especially in daylight. Believe me!

    I also gravitated to the brand because Loci aligns with my values for multiple reasons. I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.

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