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THE SPIRIT OF PLACE

Our name is our mission. Lōcī is the Latin word for "places".

MADE FOR THE PLACES THAT MAKE YOU.

Places have been transformative forces in my life. I've experienced them at their at their best as a traveler and outdoors enthusiast. I’ve also seen many on their worst days through my work in disaster relief. I believe in the power of places, and also in the power of service. That’s why Lōcī is the only watch company donating 10% of every sale to protect the special places that inspire our watch designs.

Together we can protect the places we love for our kids and for generations to come.

— Trip Henderson, Founder

On Your Wrist:

THE POWER OF PLACES

Lōcī was born from the realization that places have power. Maybe you’ve felt it, too. The Spirit of Place. When you wear a Lōcī, you put the spirit of the place that inspired it on your wrist.

Why do people travel to the other side of the world for vacation, or walk a favorite path in the park every day? Why does a swim in the ocean feel so different from a backyard pool? Why hike up a mountain or through the woods when you could just hop on a treadmill in your basement?

Because places have the power to affect us. Challenge us. Inspire us. Maybe even change us. They have something to tell us. We all have places that recharge and energize us, awaken our senses, clear our heads, change our perspective. These are just some of the ways the Spirit of Place speaks to us.

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Check the time — And Change Your Scenery.

THE SPIRIT OF PLACE & OUR DESIGNS

The Spirit of Place is why Tokyo feels different than Telluride, and Maui from Machu Picchu. It’s at the heart of everything Lōcī does. The phrase has a curious double meaning. One we use today, the other comes from ancient Rome.

Today we say “Spirit of Place” to describe what makes a certain place unique and memorable. It’s a remarkable alloy forged over time by a place’s people, history, culture, natural environment, sights and sounds, the energy or vibe. It’s how we feel when we’re there.

This is the Spirit of Place that inspires the design of every Lōcī watch.

Protect the Places You Love.

THE GENIUS LOCI & OUR MISSION

The ancient Romans had a deeply held belief about the Spirit of Place, or genius loci as they called it in Latin. To them the genius loci was an incredibly powerful guardian spirit that protects a special place. 

This is the idea behind Lōcī’s mission to protect the places that inspire our designs. Because if places are worth traveling to, living in, fighting for, and painting pictures of, then they’re also worth protecting.

Every special place needs its guardian spirit. Donating 10% of every sale is our way — and yours — of giving the genius loci a helping hand.

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Take your gift.

MAKE YOUR MARK.

What will you add to the Spirit of Place? Everyone leaves their mark on a place, just as it leaves its mark on us.

This two-way relationship with the Spirit of Place connects us to something larger than ourselves. It’s a conduit to the people who’ve been there before and those who’ll be there in the future. To what’s happened there and what’s still to come. This sense of connection, perspective, and meaning is our gift from the Spirit of Place.

10% For the Place. Every Time.

Giving Places Their Due

The places that inspire our designs have the power to move us. They also have also vulnerabilities that put them at risk — of being thoughtlessly altered, irreparably damaged, even completely lost. 

Natural disasters are more frequent and intense. Forces like environmental pollution, overdevelopment, higher ocean and air temperatures, rising sea levels…All these and more threaten to permanently damage or destroy some of the most fragile, beautiful, and meaningful places in our own backyards and around the globe.

The places we love reflect who we are and what we value. They become a part of us. Who will protect them? 

When you wear a Lōcī, it’s proof you stepped up to protect the places we love.

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DISCOVERING THE SPIRIT OF PLACE

IN THE MIDDLE OF NOWHERE

Lōcī is built on a passion for watches. More importantly, on a belief in the power of places. And most importantly, on the drive to create positive impact in the world. In short, we believe it’s up to us to protect the places we love.

But if you want the whole story behind why I built the brand around the Spirit of Place concept, read on.

Brand Origin Story