Pacific Coast Highway - Monterey Bay

 

Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

So...Are you ready to dive in?

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The PCH's case design features a bold mix of straight and curved lines, combining both mirror-polished and carefully brushed surfaces. The dial's asphalt color and yellow lines are inspired by the best driving road on earth. "Pacific Coast Highway" is printed in the same font you'll find on California's road signs.

You choose your watch's power source. Either the automatic winding Sellita SW200, or the quartz-powered Ronda 715. Both are precision-made in Switzerland and renowned for reliability, accuracy and durability.

And your watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection of the world’s oceans, waves, and beaches — the same places that inspired its design.

  • Warranty: 3 Years
  • Returns: 30-Day hassle-free returns
  • Dimensions: Diameter 39.5mm x Total Height 10.8mm x Lug-to-Lug 48mm
  • Water Resistance: 100 meters (screw-down crown)
  • Case: 316L stainless steel
  • Movement (Automatic): Swiss-made Sellita SW 200-1 Automatic Winding
  • Movement (Quartz): Swiss-made Ronda 715 Quartz (5 Jewels)
  • Crystal: Sapphire with anti-reflective coating
  • Strap: FKM rubber / Custom-designed / 20mm lug width (tapers to 18mm at buckle) / Quick-release spring bars / Length: 115mm x 80mm
  • Lume: Swiss X1 Grade Super-LumiNova
  • Caseback Artwork by Christian Schulz
  • Packaging: Minimalistic, 100% recyclable
  • Build: Fully assembled, inspected and individually pressure-tested in the USA

A movement is the engine inside every watch that keeps the time and moves the hands around the dial. We offer the PCH watch with your choice of quartz or automatic movements.

Quartz movements are prized for their simplicity, durability and affordability. They're incredibly accurate and run on electrical power from a small battery that needs replacement every few years. The high quality quartz movements Lōcī uses keep time to within just 10-20 seconds per month.

Automatics are completely “analog” — an engineering marvel with hundreds of tiny precision gears & levers powered by a spring that’s wound up by the natural movements of your wrist while you wear the watch. Manufacturing and assembly is highly skilled, time-intensive work, making automatics more costly than quartz movements.

There's no wrong choice. All the movements Lōcī uses are Swiss-made, durable and reliable. Whichever one you choose, you’re getting the same Lōcī watch that carries the Spirit of Place and is built to last for decades to come.

If you want to learn more, check out our article that explains the two movement types in more detail.

Putting the Spirit of Monterey Bay

ON YOUR WRIST

Why it's worth protecting:

MONTEREY BAY

Few places in the world can match Monterey Bay for the beauty, diversity, and importance of its marine ecosystem. Sea otters tend to steal the show here, but the Bay’s dense kelp forests and nutrient-rich waters make it a haven for everything from microscopic plankton to 50-ton blue whales.

Otters, seals, sea turtles, sharks, sea lions, numerous whale and dolphin species – they’re all here in abundance. When you come to Monterey Bay and see them up close in the wild, something special happens. You suddenly see not just the animals but the entire remarkable and impossibly fragile ecosystem that makes your close encounter possible. It’s a perspective-shifting experience.

Kelp forest sea lions iStock 828205512 compressed crop
Scientist female taking notes iStock 1464588742 LR adjusted AI watch removed 9e21ab86 26b1 4f28 a327 fca6ba019497

Sanctuaries like Monterey Bay don’t happen by chance. Sea otters, a critical or “keystone” species for the entire ecosystem, were hunted to near extinction in the 1800s. The Pacific sardine fishery, for which Monterey was a commercial fishing hub, was effectively wiped out by overfishing in the 1940s. Fortunately, today the Monterey Bay National Marine Sanctuary protects an area over 6,000 square miles, stretching north to San Francisco’s Golden Gate and south to the town of Cambria.

Monterey Bay is also a living laboratory, providing a unique and critical hub for scientific research. World-class organizations including the Monterey Bay Aquarium Research Institute approach ocean science with a “willingness to think big, be bold, and invest in long-term outcomes.” Work done here delivers insights with global significance for marine life and ecosystems, deep ocean engineering, discovery of new species, and worldwide climate patterns.

Monterey Bay and other marine ecosystems face numerous threats including ocean pollution, oil spills, acidification, overfishing, runoff from coastal development, and warming ocean temperatures. Balancing scientific exploration, economic development, tourism, and conservation efforts in the Bay requires ongoing effort, funding, and above all, cooperation.

By taking action to protect this special place, we do much more than safeguard a rare and beautiful local ecosystem. We help ensure that it continues to serve as a symbol of the interconnectedness of all life, and a model for the sustainable coexistence of human endeavors with the natural world.

Dolphins with sailboat Adobe Stock 118083135 OEM compressed
DSC00010 Monterey Bay dial during assembly square

Designer's Note:

The darker blue lower layer of the dial represents the deep waters along California’s coast. The dial is inspired by Monterey Bay, home to an underwater canyon that reaches depths over 12,000 feet.

Protect the Places You Love

Lōcī is the only watch company in the world donating 10% of all sales to top-rated nonprofits who protect and preserve endangered places and fragile environments. Because without purpose, a watch is just steel and glass.

For our Pacific Coast Highway model, 10% of every watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Established in 1984, Surfrider Foundation has top ratings from Charity Navigator and GuideStar (non-profit watchdog organizations).

Charity Navigator 4-Star rating

GuideStar Gold rating

Surfrider image 03 No Europe ba316fb7 24a5 469d ae26 a77b888c3b04

CUSTOMER TESTIMONIALS

Straight from the source.

★★★★★

"This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."

Keith H.

Rantoul, IL

★★★★★

"The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."

Sean H.

Denver, CO

★★★★★

"I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."

Michael D.

Austin, TX

★★★★★

"A home run for a new watch company...I absolutely love the way it feels on the wrist."

Carlo T.

Los Angeles, CA

EXPLORE THE PCH COLLECTION

Pacific Coast Highway - Surfrider Beach
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Choose Your Movement Type:

 

Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

So...Are you ready to hit the beach?

Thanks for subscribing. Welcome to the Movement.
Pacific Coast Highway - Monterey Bay
/

Choose Your Movement Type:

 

Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

So...Are you ready to dive in?

Thanks for subscribing. Welcome to the Movement.
Pacific Coast Highway - Big Sur
/

Choose Your Movement Type:

 

Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

So...Are you ready to hit the road?

Thanks for subscribing. Welcome to the Movement.
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