WELCOME TO THE SWAG SHOP.

Gear up here with swag featuring the the distinctive Lōcī "Shield and Marker" logo and our call to action tagline: "Protect the places you love."

    under armour dad hat black front 68a751d039ed1
    Product mockup
    Baseball Hat — Relaxed Crown
    $34.95
    closed back structured cap royal blue front 674a5dca1e0ae 8533c58f f96b 4aa2 8981 8889dcbbf96c
    closed back structured cap royal blue back 674a5dca1e471
    Baseball Hat — Structured Crown
    $27.95
    white glossy mug white 11 oz handle on right 673bf332ef1f8
    white glossy mug white 11 oz handle on right 673bf269265b1
    Lōcī Coffee Mug
    $10.95
    unisex organic cotton t shirt stargazer front 67437eef49e62 8bb9bd08 9388 4de6 afba b117d6512717
    unisex organic cotton t shirt stargazer back 67437eef537e2 a4acabc7 5b9a 4f7a aa75 76d35a1f923e
    Lōcī T-shirt "Horizontal"
    from $26.95
    unisex organic cotton t shirt black front 6743c02d4d2b6
    unisex organic cotton t shirt black back 6743c02d4e38e
    Lōcī T-shirt "Vertical"
    from $26.95

    EXPLORE THE PCH COLLECTION

    H6D 2022 26509 WSR copy 2

    PCH Surfrider Beach

    HIT THE BEACH
    2023 12 21 14 56 07 B R8 S4 mod sq crop WSR

    PCH Big Sur

    ROAD TRIP
    H6D 2022 26257 mod WSR

    PCH Monterey Bay

    DIVE IN

    CUSTOMER TESTIMONIALS

    Straight from the source.

    ★★★★★

    "This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."

    Keith H.

    Rantoul, IL

    ★★★★★

    "The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."

    Sean H.

    Denver, CO

    ★★★★★

    "I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."

    Michael D.

    Austin, TX

    ★★★★★

    "A home run for a new watch company...I absolutely love the way it feels on the wrist."

    Carlo T.

    Los Angeles, CA

    ★★★★★

    "Build quality is amazing...High quality stainless steel, and rubber strap is very durable and comfortable. The Sellita SW200 came running +1 second a day. Overall very impressed."

    Lee B.

    Pomona, CA

    ★★★★★

    "I saw the PCH at the DC watch show...The PCH really shines in person. The weight is just right and the strap is super soft. Highly recommend."

    Steve S.

    Stafford, VA

    ★★★★★

    "Been wearing the Surfrider Beach for the last 3 months...and it's an absolute pleasure to look at. It stands out in different light situations. At night, the lume is superb! The movement accuracy is outstanding, it rivals those that are Superlative Chronometer or METAS certified in my collection!"

    Juan A.

    Salinas, CA

    ★★★★★

    "I am so happy I stumbled across Lōcī...The watches all looked great. I went for the PCH Surfrider Beach and it really is a quality, standout piece. The watch was internationally shipped out to me quickly and the attention I received from the brand owner was excellent."

    Darren A.

    Tblisi, Georgia

    ★★★★★

    "Couldn't resist, glad I didn't...The watch is comfortable, the dial is wonderfully detailed, and the whole thing is built to a pretty serious standard, well beyond what you'd expect at this price."

    David G.

    Topanga, CA