THE PACIFIC COAST HIGHWAY COLLECTION
Sand, sea, and a strip of asphalt clinging to the edge of the continent. California's coastline is a mythical place traced by the world’s most iconic road — the Pacific Coast Highway. Locals call it simply, “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch.
The PCH is a unique, contemporary design with three distinct dial options representing the coastline's beaches, the Pacific Ocean, and the road itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA.
Testimonials
Straight from the source.
★★★★★“A home run for a new watch company...I absolutely love the way it feels on the wrist.”
★★★★★“I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.”