THE PACIFIC COAST HIGHWAY
Born in California. Built for the world's most iconic coastline.
THEY SAY YOU CAN'T BE IN TWO PLACES AT ONCE. THEY'RE WRONG.
Every Lōcī watch is inspired by an extraordinary place. The kind of place that moves you, speaks to you — maybe even changes you. Wearing a Lōcī puts the spirit of that place on your wrist.
WITHOUT PURPOSE, A WATCH IS JUST STEEL AND GLASS.
The places that inspire us are worth protecting. That's why we're the only watch company in the world contributing 10% of every sale to non-profits that protect endangered places and environments. That's 10x the impact of just signing up for 1% For the Planet and calling it a day. So when you wear a Lōcī, you're stepping up for places that matter.
Dive into our brand origin story, our mission, and the Spirit of Place concept at the core of everything we do.
Anyone can wear a status symbol. It takes heart to join a mission.
Lōcī is based in Los Angeles, California. All our watches use Swiss movements and are designed, assembled, inspected, and individually tested in the USA.
REVIEWS FROM THE PRESS
WE'RE MAKING SOME WAVES.
CUSTOMER TESTIMONIALS
Straight from the source.
Explore the PCH Collection
Pacific Coast Highway - Big Sur (Swiss Automatic)
Regular price
$895.00
Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
So...Are you ready to hit the road?
Pacific Coast Highway - Big Sur (Swiss Quartz)
Regular price
$595.00
Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
So...Are you ready to hit the road?
Pacific Coast Highway - Monterey Bay (Swiss Automatic)
Regular price
$895.00
Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
So...Are you ready to dive in?
Pacific Coast Highway - Monterey Bay (Swiss Quartz)
Regular price
$595.00
Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
So...Are you ready to dive in?
Pacific Coast Highway - Surfrider Beach (Swiss Automatic)
Regular price
$895.00
Wear the spirit of the Pacific Coast Highway on your wrist. This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
So...Are you ready to hit the beach?
The California coast. The ragged edge of the continent traced by the world’s most iconic road — the Pacific Coast Highway. To locals it's just “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch. To capture the spirit of the PCH we created a striking, contemporary design and three distinctive dials representing the coastline's beaches, the ocean, and the legendary highway itself.
With a reliable Swiss movement (automatic or quartz), durable sapphire crystal, and 100-meter water resistance, it's made to go with you into the surf, out around town, and anywhere else your life takes you. Every Lōcī is designed, assembled, and individually tested in the USA.