PROTECT THE PLACES YOU LOVE.
Lōcī builds watches inspired by special places. We’re a mission-driven brand — the only watch company contributing 10% of all sales to non-profits that protect endangered places and fragile environments. Together with our customers and non-profit partners, we’re stepping up for places that matter. Because without purpose, a watch is just steel and glass.
Lōcī is based in Los Angeles, California. All our watches feature Swiss movements and are designed, assembled, inspected, and individually tested in the USA.
YOUR PURCHASE PROTECTS SPECIAL PLACES.
Status symbol watch brands are relics of the past. Brands built for the future are built with a purpose. Why buy a watch that only tells time? Here's how wearing a Lōcī lets you make a difference for places that matter.
![DSC00010 Monterey Bay dial during assembly square](http://www.lociwatch.com/cdn/shop/files/DSC00010_Monterey_Bay_dial_during_assembly_square.jpg?v=1721498730)
STEP 1
We build watches inspired by special places.
![LOCI PCH FINAL JPG 7 2](http://www.lociwatch.com/cdn/shop/files/LOCI_PCH_FINAL_JPG-7-2.jpg?v=1721498824)
STEP 2
You buy a Lōcī watch.
![Divers on reef w fishing net AdobeStock 218534445 OEM](http://www.lociwatch.com/cdn/shop/files/Divers_on_reef_w_fishing_net_AdobeStock_218534445_OEM.jpg?v=1721498943)
STEP 3
We donate 10% of your purchase to a non-profit that protects the place that inspired the watch.
Testimonials
See what people are saying
★★★★★A home run for a new watch company...I absolutely love the way it feels on the wrist.
★★★★★I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.