THE PACIFIC COAST HIGHWAY
Born in California. Built for the world's most iconic coastline.
THEY SAY YOU CAN'T BE IN TWO PLACES AT ONCE. THEY'RE WRONG.
Every Lōcī watch is inspired by an extraordinary place. The kind of place that moves you, speaks to you — maybe even changes you. Wearing a Lōcī puts the spirit of that place on your wrist.
WITHOUT PURPOSE, A WATCH IS JUST STEEL AND GLASS.
The places that inspire us are worth protecting. That's why we're the only watch company in the world contributing 10% of every sale to non-profits that protect endangered places and environments. That's 10x the impact of just signing up for 1% For the Planet and calling it a day. So when you wear a Lōcī, you're stepping up for places that matter.
Anyone can wear a status symbol. It takes heart to join a mission.
Lōcī is based in Los Angeles, California. All our watches use Swiss movements and are designed, assembled, inspected, and individually tested in the USA. Dive into our brand origin story, our mission, and the Spirit of Place concept at the core of everything we do.
EXPLORE THE PCH COLLECTION
The California coast. The ragged edge of the continent traced by the world’s most iconic road — the Pacific Coast Highway. To locals it's just “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch. To capture the spirit of the PCH we created a striking, contemporary design and three distinctive dials representing the coastline's beaches, the ocean, and the legendary highway itself.
It's time to put the spirit of the PCH on your wrist.
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