The PCH by Lōcī.

Born in California. Built for the world's most iconic drive.
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Get ready to hit the road.

The Pacific Coast Highway Collection

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H6D2022 26509WSR
Pacific Coast Highway - Surfrider Beach
from $595.00
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H6D2022 26508WSR
Pacific Coast Highway - Monterey Bay
from $595.00
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H6D2022 26517WSR
Pacific Coast Highway - Big Sur
from $595.00

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SOME PLACES INSPIRE MORE THAN A POSTCARD.

Every Lōcī design captures the spirit of a special place and puts it on your wrist. So you can check the time — and change your scenery.

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Built to go anywhere and do anything you do.

Lōcī watches are designed in Los Angeles with every component precision-machined to our custom design specs. Then they're hand assembled, inspected, and individually pressure-tested in the USA. Backed by a 3-year warranty. The result? Watches that are sporty, stylish and durable enough to go anywhere and do anything you do.

Without purpose, a watch is just steel and glass.

It's not enough just to take inspiration from special places. That’s why Lōcī is the only watch company contributing 10% of every sale to non-profits that protect them. That's 10x the impact of just signing up for 1% For the Planet and calling it a day. When you wear a Lōcī, it’s proof you stepped up to protect the places we love.

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“And the watches themselves? Genuinely great. The PCH Collection is packed with sharp, dynamic dials and the kind of build quality that makes them perfect for everyday wear.”
Asset 205 100
“A handsome, practical, and brilliantly executed watch that clearly reflects the brand’s mission...It’s a powerful start for this new venture.”
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“The most impressive aspect of the PCH watches is how they wear…The resoundingly impressive case and strap...give the impression of a watch twice its asking price.”
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As seen in TopGear Magazine — Watches Special Issue.
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Customer Testimonials

Straight from the source.

★★★★★

"This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."

Keith H.

Rantoul, IL

★★★★★

"The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."

Sean H.

Denver, CO

★★★★★

"I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."

Michael D.

Austin, TX

★★★★★

"A home run for a new watch company...I absolutely love the way it feels on the wrist."

Carlo T.

Los Angeles, CA

★★★★★

"Build quality is amazing...High quality stainless steel, and rubber strap is very durable and comfortable. The Sellita SW200 came running +1 second a day. Overall very impressed."

Lee B.

Pomona, CA

★★★★★

"I saw the PCH at the DC watch show...The PCH really shines in person. The weight is just right and the strap is super soft. Highly recommend."

Steve S.

Stafford, VA

★★★★★

"Been wearing the Surfrider Beach for the last 3 months...and it's an absolute pleasure to look at. It stands out in different light situations. At night, the lume is superb! The movement accuracy is outstanding, it rivals those that are Superlative Chronometer or METAS certified in my collection!"

Juan A.

Salinas, CA

★★★★★

"I am so happy I stumbled across Lōcī...The watches all looked great. I went for the PCH Surfrider Beach and it really is a quality, standout piece. The watch was internationally shipped out to me quickly and the attention I received from the brand owner was excellent."

Darren A.

Tblisi, Georgia

★★★★★

"Couldn't resist, glad I didn't...The watch is comfortable, the dial is wonderfully detailed, and the whole thing is built to a pretty serious standard, well beyond what you'd expect at this price."

David G.

Topanga, CA