THE PACIFIC COAST HIGHWAY
Born in California. Built for the world's most iconic coastline.
They Say You Can't Be in Two PLaces at Once. They're Wrong.
Wear the spirit of an extraordinary place on your wrist. Every Lōcī watch is inspired by a spacial place — and the places that inspire us are worth protecting. That's why we're the only watch company in the world contributing 10% of every sale to non-profits that protect endangered places and environments. That's 10x the impact of just signing up for 1% For the Planet and calling it a day. When you wear a Lōcī, you're stepping up for places that matter.
“And the watches themselves? Genuinely great. The PCH Collection is packed with sharp, dynamic dials and the kind of build quality that makes them perfect for everyday wear.”
“A handsome, practical, and brilliantly executed watch that clearly reflects the brand’s mission...It’s a powerful start for this new venture.”
“The most impressive aspect of the PCH watches is how they wear…The resoundingly impressive case and strap...give the impression of a watch twice its asking price.”
As seen in TopGear Magazine — Watches Special Issue.
CUSTOMER TESTIMONIALS
Straight from the source.
WITHOUT PURPOSE, A WATCH IS JUST STEEL AND GLASS.
The places that inspire us are worth protecting. That's why we're the only watch company in the world contributing 10% of every sale to non-profits that protect endangered places and environments. That's 10x the impact of just signing up for 1% For the Planet and calling it a day. When you wear a Lōcī, you're stepping up for places that matter.
Anyone can wear a status symbol. It takes heart to join a mission.
Lōcī is based in Los Angeles, California. All our watches use Swiss movements and are designed, assembled, inspected, and individually tested in the USA. Dive into our brand origin story, our mission, and the Spirit of Place concept that's at the core of everything we do.
Explore The PCH Collection
The California coast. The ragged edge of the continent traced by the world’s most iconic road — the Pacific Coast Highway. To locals it's just “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch. To capture the spirit of the PCH we created a striking, contemporary design and three distinctive dials representing the coastline's beaches, the ocean, and the legendary highway itself. It's time to put the spirit of the PCH on your wrist.
