Pacific Coast Highway - Surfrider Beach (Swiss Automatic)

Pacific Coast Highway - Surfrider Beach (Swiss Automatic)

Name: Pacific Coast Highway - Surfrider Beach (Swiss Automatic)
Brand: Lōcī Watches
Price: 895.0 USD
Availability: InStock

5.0

Rated 5.0 out of 5 stars

11 Reviews

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines with mirror-polished and carefully brushed surfaces. The dual-layer, matte textured dial is inspired by the subtle color range of sand on Surfrider Beach — from almost white to a dark tan hue representing the wet sand where the beach meets the water. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.

Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.

So...Are you ready to hit the road?

Dimensions: Diameter 39.5mm x Total Height 10.8mm x Lug-to-Lug 48mm
Water Resistance: 100 meters (screw-down crown)
Case: 316L stainless steel
Crystal: Sapphire with anti-reflective coating
Strap: Custom-designed, fitted FKM rubber; 20mm lug width (tapers to 18mm at buckle); Quick-release spring bars; Length: 115mm x 80mm
Lume: Swiss X1 Grade Super-LumiNova
Caseback Artwork by Christian Schulz
Packaging: Minimalistic, 100% recyclable
Build: Fully assembled, inspected and individually pressure-tested in the USA

In stock, ready to ship

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Why it's worth protecting:

SURFRIDER BEACH

Surfrider Beach is one of the original epicenters of the surfing-obsessed, beach-life vibe that put Southern California on the world’s cultural map. The stories, movies, and surfing legends these places inspired globalized the California Dream — an idyllic, free-spirited paradise at the far edge of the continent. A place where dreams lie within reach and summer never ends.

It all started back in the 1950s and ‘60s on this hallowed strip of sand between the Pacific Coast Highway and the ocean in Malibu. Then and now, Surfrider Beach brings together everyone from young groms catching their first waves to some of pro surfing’s all-time greats. There are salty locals, weekend warriors and wave-seeking pilgrims from around the world here. It’s a community united by their love of sea, sand, and the California sun.

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Surfrider Beach was dedicated as the first World Surfing Reserve in 2010 and is part of the Malibu Lagoon California State Park established in 1951. In addition to the sandy beach and ideal waves, the lagoon’s rare saltwater marsh ecosystem supports hundreds of bird and plant species.

The area’s dry climate and steep topography bring threats familiar to much of the California coast, including coastal erosion, mudslides, flash floods, and formerly rare coastal wildfires. These risks are exacerbated by climate change, which drives more frequent and severe rainstorms and periods of intense drought. Threats to the marine ecosystem are also present, including ocean pollution, oil spills, and runoff from coastal development.

The California surfing and beach lifestyles of the ‘60s, ‘70s and ‘80s were more than just superficial popular culture phenomena — they also helped power a countercultural movement. These communities and their standard bearers were at the forefront of the early environmentalist efforts in America.

A keen awareness of Surfrider Beach’s vulnerabilities made it the birthplace and namesake of the Surfrider Foundation, a leading-edge environmental organization created here in 1984. Now with thousands of volunteers dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people, it’s grown into a non-profit with national impact. The Surfrider Foundation receives 10% of all sales from every Lōcī PCH watch.

By taking action to protect this special place, we can help ensure it continues to bring together future generations of surfers, swimmers, beachgoers and everyone who respects and reveres the ocean and beaches.

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Designer's Note:

Take this watch outside! The dial is made to come alive in natural light.

The design was made from a photo taken at the beach where the waves meet the shore, leaving gently shaded streaks from the deep brown, wet sand to the nearly white, dry sand. We spun the photo 360 degrees to form the sunburst-like pattern, printed it onto the sand-textured dial, and gave it a subtly iridescent crystalline finish.

This creates a remarkably dynamic dial that changes in different lighting and viewing angles, evoking the ever-shifting sands and shimmering warmth radiating off the beach on a sunny day.

PROTECT THE PLACES YOU LOVE.

Lōcī is the only watch company donating 10% of all sales to top-rated nonprofits who protect and preserve endangered places and fragile environments. Because without purpose, a watch is just steel and glass.

We're building a new kind of Watch Movement. Join us.

CURRENT NON-PROFIT PARTNER: PACIFIC COAST HIGHWAY COLLECTION

Surfrider Foundation

10% of every Lōcī Pacific Coast Highway watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Established in 1984, Surfrider Foundation has top ratings from Charity Navigator and GuideStar (non-profit watchdog organizations).

Charity Navigator 4-Star rating

GuideStar Gold rating

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CUSTOMER TESTIMONIALS

Straight from the source.

★★★★★
"This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."
Keith H.
Rantoul, IL

★★★★★
"The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."
Sean H.
Denver, CO

★★★★★
"I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."
Michael D.
Austin, TX

★★★★★
"A home run for a new watch company...I absolutely love the way it feels on the wrist."
Carlo T.
Los Angeles, CA

EXPLORE THE PCH COLLECTION

Pacific Coast Highway - Big Sur (Swiss Automatic)

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dial's color and yellow lines are inspired by the best driving road on earth. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.

Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.

So...Are you ready to hit the road?

Pacific Coast Highway - Big Sur (Swiss Quartz)

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dial's color and yellow lines are inspired by the best driving road on earth. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

Powering the watch is a reliable Swiss-made Ronda 715 quartz movement, precision-manufactured for high accuracy and durability.

Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.

So...Are you ready to hit the road?

Pacific Coast Highway - Monterey Bay (Swiss Automatic)

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dual-layer, blue wave pattern dial evokes the 12,000-foot depths of Monterey Bay. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.

Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.

So...Are you ready to hit the road?

Pacific Coast Highway - Monterey Bay (Swiss Quartz)

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dual-layer, blue wave pattern dial evokes the 12,000-foot depths of Monterey Bay. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

Powering the watch is a reliable Swiss-made Ronda 715 quartz movement, precision-manufactured for high accuracy and durability.

Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.

So...Are you ready to hit the road?

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.

The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines with mirror-polished and carefully brushed surfaces. The dual-layer, matte textured dial is inspired by the subtle color range of sand on Surfrider Beach — from almost white to a dark tan hue representing the wet sand where the beach meets the water. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.

Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.

So...Are you ready to hit the road?