Sand, sea, and a strip of asphalt clinging to the edge of the continent. California's coastline is a mythical place traced by the world’s most iconic road — the Pacific Coast Highway. Locals call it simply, “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watches.

We've created a contemporary sports watch with three dial designs representing the coastline's beaches, the Pacific Ocean, and the highway itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA.