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This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, go for a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Casual but easily stylish enough for drinks and dinner at the end of the day.

Designed in Los Angeles from a clean sheet, every component is precision-machined to our custom design specs. Then each watch is hand assembled, inspected and individually pressure-tested in Ohio. The result?

Not exclusive.
Not luxury.
Not heritage.
Not vintage.
Not retro.
Not esoteric.
Not contrived.
Just inspired AF.

So...Are you ready to hit the beach?

Wear the spirit of the Pacific Coast Highway on your wrist. It's the easiest way to feel like you're in two places at once.

This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, go for a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Casual but easily stylish enough for drinks and dinner at the end of the day.

Designed in Los Angeles from a clean sheet, every component is precision-machined to our custom design specs. Then each watch is hand assembled, inspected and individually pressure-tested in Ohio. The result?

Not exclusive.
Not luxury.
Not heritage.
Not vintage.
Not retro.
Not esoteric.
Not contrived.
Just inspired AF.

So...Are you ready to dive in?

This watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, go for a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Casual but easily stylish enough for drinks and dinner at the end of the day.

Designed in Los Angeles from a clean sheet, every component is precision-machined to our custom design specs. Then each watch is hand assembled, inspected and individually pressure-tested in Ohio. The result?

Not exclusive.
Not luxury.
Not heritage.
Not vintage.
Not retro.
Not esoteric.
Not contrived.
Just inspired AF.

So...Are you ready to hit the road?